The NT’s best outdoor adventure spots featured in Great Northern Brewing tourism campaign

by | Jul 21, 2020 | Business, COVID-19, News | 0 comments

A Queensland beer brand is showcasing the Northern Territory’s top outdoor adventure spots to help get the rest of Australia to the Territory to kickstart its tourism industry.

Great Northern Brewing Co. has launched “The Great Return,” a campaign that showcases Northern Territory’s top spots for outdoor adventures recommended directly by road-trippers who had holidayed at the locations.

The “Great Return” website has mapped out locations from where to hook the best barra or where to have a scenic beer, to hidden coastal campsites, best fishing sites, off-road, swimming, and hiking spots recommended by Great Northern drinkers.

Great Northern Brewing’s Antonia Ciorciari said that “The Great Return” map is aimed to be a great resource for Aussies who love getting out and exploring their own back yard and promoting the NT.

“The road to recovery is long, and we’re hoping Great Northern can help inspire and get more travellers back out on the road enjoying regions such as the Northern Territory,” Ms Ciorciari said.

“People can upload a recommendation to the website of their favourite campsite or outdoor activity, or they can send a free personalised postcard to family or friends to inspire planning for their next trip together.”

Great Northern Brewing Co. has partnered with CamperMate, a travel app that allows travellers to book camp sites and caravan sites and links to regional tourism bodies for users to find out more about each tagged location.

The latest Independent Road Travel Index by TripTech, powered by CamperMate and 13 travel apps, reveals that the number of Australians taking road trips in June 2020 dropped by about 60 per cent compared with the previous year.

The travel index also showed that in July people were once again hitting the road by car, caravan or RV as the restrictions were lifted.

CamperMate CEO Nick Baker said its new partnership with Great Northern Brewing Co is an ideal match-up, reflecting the aspiration of Australians to travel and explore their big back yard.

“We want to give that a further push and are encouraging people to log on to The Great Return website and start planning a future camping holiday with family and friends now,” Mr Baker said.

To take part in The Great Return visit www.thegreatreturn.com.au

Great Northern Brewing Co. advises people who want to book their travels to check local COVID-19 travel restrictions and regulations before heading out.

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